Would life be sweeter if we told you we're having a Winter Sale?

Our Winter Sale is on! ⁠

WHAT: 
10% off new furniture orders⁠
15% of sofa orders

We'll also run a FLOOR STOCK SALE⁠

Homewares (includes rugs, cushions, throws, ceramics, glassware) 20-70%⁠
Ex-display furniture 10-40%⁠

Limited stock is available from the showroom, so don't waste time. First in, best dressed. No hold. ⁠

WHERE:
211A Victoria Street, West Melbourne (near the Queen Vic market)⁠
The showroom will open Thursday to Saturday 10-4pm⁠
Monday to Wednesday by appointment. (book via the link below or from the website)

WHEN:
Both sales will run from Fri 10th to Fri 24th June⁠

For all of your designer furniture needs, simply contact us or come into our Melbourne showroom today.

Meet Atlas

Welcome Atlas!

Slimline and minimalist, our new clothes (and 'anything') hanger will fast become a favourite to keep your space tidy.

Designed to be strong and stable while appearing light and airy, it maintains a beautiful graphic aesthetic. Perfect for anyone who is short on storage at home. Especially suited for rentals, Air BnBs, or the office.

Released in 3 elementary textured finishes: black, charcoal and white. Lead-time is 8-10 weeks.

Receive a 15% discount on pre-orders for one week only. Offer ends Thursday 14th April. 

““With Atlas, I wanted to create something pure and simple and just focus on the practicality of the product” ”

— Anne-Claire Petre

Small: frame l: 600 x h: 1400mm - footprint l: 960 x w: 360mm
Large: frame l: 900 x h: 1400mm - footprint l: 1260 x w: 360mm

Atlas small RRP $629
Atlas large RRP $669

Click below to register your interest or place an order.

For all of your designer furniture needs, simply contact us or come into our Melbourne showroom today.

LOOKING BACK AT THE CREATION OF OUR EMI POD

Since we have recently have had a number of new followers and subscribers, I thought I'd revisit the story of our Emi pods. And for our long time followers, this will be a little refresher. ;)

When I worked with the American Hardwood Export Council in late 2015 to develop a piece for their Seed to Seat project, I had no idea the proposed design would win so many hearts from the day it was shown at Denfair in 2016. The collaborative project involving a number of Australia and New Zealand's designers, was aimed to raise environmental awareness and “new” American hardwoods to the Australian market. The carbon footprint being recorded throughout the project. We found out that it would take 0.12 seconds to grow the wood required for the Emi pod in the US hardwood forest and that the timber is carbon negative when it arrives in Australia. Quite impressive.

When I first looked into the timbers available for the project, I loved the very subtle tinge of ‘red’ coming from the American Red Oak, it was rich, had a beautiful warmth and a stunning grain.

My approach to design is generally with a pure and simple aesthetic so the shape of the pod was very basic, but I was keen to push the concept a little further using carving to create a 3 dimensional texture and really show the grain of the timber. The scalloping on the sides enhances the visual and tactile appeal. It was also important for me to showcase what can be done with solid timber, I wanted my design to be a solid piece but also have a delicate aesthetic.

The main challenge was in the manufacturing and I was truly impressed by the ingenuity of the team at Evostyle to come up with a process that could replicate my design pretty much to the millimetre.

Emi is also named after one of my little nephew Emilien, back home in France.

A good news is that we can still take orders for the Emi (and/or his cousin the Max table) until the 20th October COB for pre-Christmas deliveries.  

Get in touch now if you need pricing or to place a last minute order. 

Anne-Claire.

Group GSA / Artillery. Photo: Nicole England

Left to Right: 1- InForm - Photo: Derek Swalwell, 2- Haymes Paint campaign: Photo Martina Gemmola, 3- Tom Robertson Architects, Photo: Tatjana Plitt, 4- Taylor Knights Architects, Photo: Tom Blachford.

A short clip of images of our Emi, manufacturing in action. 

For all of your designer furniture needs, simply contact us or come into our Melbourne showroom today.

DESIGN THAT INVITES YOU TO LIVE HONESTLY

I recently chatted to the lovely people at Habitus Living about what I do and the why’s of anaca studio.

Here’s an excerpt of our discussion with Emily Sutton.

• Habitus: What inspired you to start the journey of anaca studio?

Anne-Claire: I have been involved in the furniture industry for over 20 years, but there came a time when I wanted the freedom to create my own products, brand and artistic direction that was guided by my own ethics. I envisioned a brand that would focus on good design, be environmentally aware and locally manufactured.

I can trace these values back to my childhood in France. Both of my parents were small business owners, and my mum always valued having nice things around the home. So, from a young age I had good design instilled in me and I wanted to incorporate these into my business and brand.

• Sounds like creativity has had a special place throughout your life.  

I’ve always had a creative spirit, but my love of furniture came much later. I started my studies in industrial design, but I wasn’t inspired by the products. I couldn’t connect to the process until I started to explore objects – where emotion comes into play, and I became fascinated by our attachment to furniture.

• How did you use this love for furniture to define the vision and goals for anaca studio?  

My goal for anaca studio is to deliver well-designed, high-quality personalised products and a second to none service to my customers. It’s critical for me to carry my personal ethics into my business and brand, where environmental awareness, local manufacturing and good design standards are front and centre.

My vision was (and still is) to build a brand that would represent what we can offer here in Australia in design and manufacturing and be a voice for a more sustainable future in the furniture industry. I want to design for longevity, comfort and well-being. I believe design is not just about how a product looks, but how it feels and how it makes you feel. I believe that details are important, the look is key but it should not be more important than the use or the comfort.

• With the ever-changing nature of our living spaces, the demand for stylish, functional and versatile pieces has increased. How have you instilled this vision across your products?

When I was dreaming up the Toulouse sofa, I wanted to design something that was easy to maintain and I know (from experience) that my customers are busy people. They don’t always have time to fluff cushions or tend to fabrics. It’s why the cushions on the arms of the sofa are fixed (so they won’t flop around) but you still get the impression of a detached pillow.

For all of your designer furniture needs, simply contact us or come into our Melbourne showroom today.